How to write SEO friendly content
In traditional media, writers are concerned with fitting their articles into a certain number of lines or words in order to conform to the guidelines of a newspaper or magazine. Writers typically had a good idea of who their target audience was thanks to the demographic data that was provided by publishers. In some manner, the Internet changed these restrictions and freelance writers had to adapt to those changes.
The primary change for writers was the necessity to write SEO friendly content. Search Engine Optimization (SEO) became a vital tool for writers who may have once held the opinion that if they wrote it, someone would be willing to take the time to read well-written content.
SEO became the buzzword of Internet writing, and thousands of affiliate marketing specialists began investigating ways to capitalize on the need for information. Techniques to make web content were promoted as a marketable commodity for not only web content writers, but for bloggers and web developers. Entire companies created training programs, sold how to books and created blogs devoted entirely to this topic.
While there is no doubt that SEO does provide a vital link between written content and that content being discovered by search engines, the abuses in SEO techniques may be partly to blame for the influx of useless information that may be found online. Google tried to correct this trend in February of 2010 with the rollout of the Panda algorithm change that sent content writers and the websites that published their content into a tailspin.
This does not mean that SEO friendly content is not required, it is in fact perhaps more important than ever. This means that freelance writers need to understand the basics of writing SEO friendly content.
Titles make a difference
When creating SEO friendly articles, your article title should be used to attract you readers. Create titles based on your keywords but make sure that they are enough to get your readers to want more.
Create a list of relevant keywords
After you have created your title, you should create a list of appropriate keywords. This may be done using a couple of different approaches. One way is to search Google (or your favorite search engine) and find out what comes up when you search for the title. You may also use Google Wonder Wheel to find out what people are searching based on a specific single keyword or phrase.
Writing your article
There are a couple of simple rules to follow when writing your article. Blend your keywords in naturally, do not force them into the text. Make sure that your article has a natural flow to it. Once you write your article you may go back and see if there are appropriate locations to use the keywords without stilting the tone of your article.
Submitting your article
Prior to submitting your article, you should take the following steps:
Proofread thoroughly — make sure that you have reviewed your work for typographical and grammatical errors;
Check article flow — your article should flow seamlessly from paragraph to paragraph. If any parts appear awkward, restructure your article;
Check keywords — make sure that your keyword usage is not unnatural or forced. If they are, then review your article again to see if you can make the usage more natural.
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