An Introduction to Print Brochures



An Introduction to Print Brochures

Every professional designer started as a beginner. It is true. We all start somewhere. Anyone who is already an expert designer as well as printer of print materials have experienced an awkward period of not knowing what to do, how to start, afraid to take a chance, and worried about the challenge. Sometimes, this awkward period does not happen just once. This period can be a series of false starts and accidental mistakes. Not every successful designer experienced an overnight success.

Do not worry. Anyone can assure you that the process of template design and brochure printing can be perfected if you have got the attitude for it. As the cliché goes, practice makes things perfect. You only need to make that step, heave a sigh, and go for the challenge. Make each brochure making and printing a big art project. Let your creative juices flowing! Do not be afraid to make mistakes. Everyone says that mistakes are part and parcel of the whole process. Mistakes make them perfect their techniques.

If you want to make your own print brochures, go for it. Do not let your lack of technical knowhow overcome you. Brochure printing is not as daunting as it seems to be. So, gather your materials and most importantly, organize your thoughts! Even if you start from scratch and zero skill, you can make a one-of-a-kind brochure that you can be surely proud of.

Here are some simple rules that you should follow to print brochures the right way.

o Use templates available either online or offline. These templates can help you out immensely. This can speed up the design process. If you get to download a template from an online printing company, this is already optimized for printing. Conversion mistakes are minimized and the printing process is faster. You can also make your own using computer programs, such as Microsoft Publisher. Open a blank document for brochures and let your design flair rule.
o Proofread your copy. One of the important steps in making brochures is proofreading your work. At first, you may not be able to spot mistakes. So, test-print a page to check on errors in grammar, spelling, or design. Proofread at least three times. Be always precise when checking formatting and even images.
o Check the paper options. There are different paper types for brochure printing. You can immediately source cheap kinds, but these may affect the quality of your prints. Thus, you need to opt for thick kinds and with aqueous coating, such as glossy or matte. Research online and find out what works best for your brochures.
o Go for quality ink. The quality of ink also affects the quality of your print. There are black ins, full color, metal.lic and also special glossy. These inks can be used for a variety of design purposes. While blank ink is for simple brochure printing, full color inks are for basic full color brochures. Metallic and glossy inks, on the other hand, are for special design elements, such as embellishments and logos. Always take time to know what your options are.


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