Postcards: Best Option to Effective Marketing without Breaking the Bank
Looking for the best way to promote your growing business? Well, you actually have a lot of options to do that. There are the newspapers, brochures, posters, and many others. But if you are looking for the most cost effective way to draw traffic to your web site and store, produce new sales leads and create a gush of business activity, then what you are looking for are the postcards. These simple cards won’t require you to spend a lot of time and money on them. If you follow the following pointers, you can get the most of your card without making a run for you money.
Pointer #1: Make sure your message is clear, brief, and to the point. Number one rule in post card marketing is not to close sales with this material. Keep in mind that you don’t have enough room to offer all the details necessary to close sales. You would not want to confuse your readers with your message, so as much as possible avoid closing a sale with your card. Instead, simply provide the benefits your products or services offer in order to draw attention. Then just focus on encouraging your prospects to learn more and get detailed information from your, perhaps through your web site or by calling you. This is then the best chance to close a sale.
Pointer #2: Create friendly message. Cards that look more like an ad are less likely to get people’s attention. Remember that people these days don’t like to be sold to. So, make sure that your message and the design of your card looks like it came from a friend. A friendly message is more likely to get noticed and encourage people to read the card. Likewise, it is much easier to generate response when your card is pleasing and friendly.
Pointer #3: Get a good mailing list. The best way to generate response rate is to send your cards to people who are most likely to purchase your products or services. To do this, you need to have a good mailing list that contains the names of people who are likely to be profitable customers. You can either use your existing mailing list or rent a new one if you desire to gather new customers. If you will be renting, you can rent out the list of businesses that are not your competition but sells to the same market as yours.
Pointer #4: Print affordably. Post cards are inexpensive to print. You need not spend a lot of dollars just to carry out a single campaign. You have three ways to produce your cards.
• First, you can do it yourself. From the design down to the printing stage, you have the option to do it on your own.
• Second, you do your own design, then find a printer to have you card printed.
• Third, hire a printing company to do the design and printing for you.
All these options are economical, you simply have to decide is what you want is a personalized or professional card. There are a lot of printing companies available both online and offline today. They all offer special printing services. Choose the printing that best fit your postcard printing need, and of course, your budget.
So, the next time you want to heighten up your sales activity, send postcards. Do it right and follow the pointers about and you are sure to produce a good response rate without breaking the bank.
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