What Are Custom Brochures?
Anyone who wants to advertise a business, market a product or service, or promote an advocacy can make use of simple but effective communication materials, such as a brochure. Brochures have long been used by business owners to introduce their companies and the services or products they have. Before launching a full blown marketing scheme, brochures can also be used to generate buzz and spread the word around. A tool for test marketing, these brochures can inform, educate and influence. Brochures, however, is still beneficial even after the period for test-marketing. It can still help you get in touch with your existing customers who want to know what is in store for them. Brochures are multipurpose. You can use it for a variety of reasons.
• To make your business known.
• To introduce new products or services.
• To offer promos or discounts.
• To release positive news about your company.
• To publicize events and announce notices.
• To publish human interest stories.
Custom brochures are preferred by business owners who want to make brochures on the fly. These custom brochures are available over the internet or on your personal computer. Online, there are different design websites that offer custom brochures for free or otherwise. You just need to browse through their selection and choose the one that best suits your taste. You can opt for a simple design or even a fun one. It all depends on your choice as well as the business image you want to project. Once you have chosen the design template, save it on your computer for editing. Just open the program compatible to the file.
On your personal computer, you can use programs, such as Microsoft Office and Publisher. Publisher is a more advanced program which allows you to style and tweak designs. Open a blank document on Office Publisher, and choose brochures as the template. You will also be provided with different custom templates for you to choose from. All these templates can be edited. You can change fonts, font styles, color, and even the design as a whole. You can also create a design from scratch. Use images — photographs of your products and services — and do not forget to include your logo. This will foster name recall and brand recognition.
In making brochures, it is important to deliver the message well. Thus, you need to conceptualize how you will present your business in such a limited text space. Usually, a tri-fold paper can accommodate 500 characters back to back. Therefore, you need to filter what you want to tell to your clientele. Limit it to the necessary information, such as what you have to offer, and the important details, such as your contact information. Before your print your brochure, make sure that you have proof read it. Test print the brochure, too, to make sure that it is quality print. Make the necessary changes before you send the brochure to the printer. Use quality paper, preferably either glossy or matte, and quality ink, too, to have prints that can keep people’s attention.
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