Understanding the right attitude for successful selling

Understanding the right attitude for successful selling

There’s a right, and a wrong way, to go about being selling. In order to be successful at selling, you need to have the right attitude. Think back to when someone successfully managed to sell you something. Did they come across as having particular personality traits? The chances are, the sales person had the right attitude, and that made all the difference between you wanting to buy something, or not.

# Know Your Product

If you want to adopt the right attitude for selling, you need to know how to go about getting it. You can begin by gaining confidence in the product you are selling. To have confidence, you need to know the product inside and out. You also need to believe in it. If you don’t trust the product you are trying to sell, no one else will either.

# Gentle perseverance

You may be wondering if there is such a thing as gentle perseverance, as somehow the words, gentle, coupled with persevere, don’t seem to match. However, to be good at selling you will need to be confident enough not to be knocked back at the slightest opportunity. You will need to persevere with your selling technique.

At the same time, it’s important not to be so pushy that potential customers turn on their heels, or become defensive and stubborn because you’ve come on too strong. By persevering, but in a calm and gentle way, you will have staying power.

# Enthusiasm

Would you buy a product from someone who behaved like a wet blanket? Me neither. To sell successfully, you need to come across to potential customers, as having a life force, or invisible energy that’s infectious.

This is why people who are outgoing often make good sales people. They want to go out into the world and explore. By adopting the approach of the enthusiastic explorer, your bubbly personality will become infectious, and people are more likely to buy products from you.

# Respect

One of the number one complaints people have about sales people is that they don’t have respect for potential customers. Make sure you don’t get tarred with the same brush as previous sales people. If you say you will telephone a customer with a follow up call, have the courtesy to do so. Ask customers when it would be convenient to ring them.

Remember to be polite, and not to get uptight if some one you are trying to sell to isn’t enthusiastic, or knocks you back. Even if they don’t want to buy what you’re selling right now, they may still become a customer later on. How you behave towards customers, will reflect on your reputation and future sales.

# Honesty

Haven’t sales people got a poor reputation when it comes to honesty? This is because some of them aren’t upfront about what they are offering, leaving customers feeling short changed and confused about what they’ve got themselves into, by agreeing to a contract, or buying a product they didn’t really need.

If you adopt an honest attitude, potential customers will find you refreshing. They will trust you, and when you can inspire trust, you will be more likely to be successful at selling.


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